Order Letter and Complaint Letter

A. Order Letter

An order letter is usually written to assign orders or place order of goods. The letter is written in a very precise and specific manner.  Order letters are quite common and are written on daily basis. The language of the letter however is formal and everything is written in a standard format. 

Here are the following tips to write a proper order letter:

• Write the letter in a precise manner
• Make sure you keep the language of the letter formal and easy so that the reader does not find it difficult to read
• If you are writing the letter to place order make sure you do not make any mistakes
• Avoid making spelling and grammar errors
• Do not deviate mid way from the topic while writing the letter
• Write the letter in a polite and apt manner

Sample:

Mancini Kitchen Equipment Troy

D. Mancini 4220

Straford Park Harold,
KY 41635

Dear Mr. Mancini,We would like to purchase twenty two (22) individual stand mixers (Model #43423), all in the colorred.
We would like you to charge this purchase to the preexisting account that we have with you, business account #543234.
We hope to receive this order no later than Friday, November 11th, 2009.
Attached to this letter please find our preferred shipping method and receiving address.
Please confirm that you received this order by calling us at 232-231-4563 anytime during business hours, Monday to Friday.
Thank you for your cooperation.



Keller Kitchen Co.

B. Complaint Letter

A letter of complaint, or complaint letter, is normally written to deal with a problem situation when other attempts (i.e. phone contacts, e-mails, etc.) have failed to rectify the situation. The complaint letter formalizes a problem situation by putting it into writing and is usually the last resort to try to get a situation resolved.

EFFECTIVE COMPLAINT LETTERS SHOULD BE:

• Concise - can be understood quickly.
• Authoritative - are well written and professionally presented
• Factual - enable the reader to see immediately the relevant details, dates, requirements
• Constructive - with positive statements, suggesting positive actions - encourage action and quicker decisions.
• Friendly - with a considerate, cooperative and complimentary tone because the reader responds positively to the writer and wants to help

Sample #1:

Derek Bankole
4 Waterway Drive
Peterborough
PC1 2MA

Sewing and Knitting
4 Castle Street
London
PC2 2MA

9 December 2016

Dear Sir or Madam,

Complaint about faulty goods

I bought a sewing machine from you on 25 October 2015. I paid £229.99.

I now find the goods have the following fault:

The machine stops working after half an hour and won't work again for at least an hour.

Under the Consumer Rights Act 2015 goods you supply must be fit for purpose. As there was a problem with the goods when I bought them, I request that you give me a full refund.

I have enclosed a copy of the receipt in support of my claim.

Please respond within 14 days of receiving this letter.

Yours faithfully



Derek Bankole

Sample #2:

Afiffah
106 High Road
Llanelli
Carmarthenshire
Wales
PC1 2MA

1 High Road
Llanelli
Carmarthenshire
Wales
PC2 3MA

9 December 2016
Dear Sir or Madam,

Account No: 12345678

Consumer Rights Act 2015

On 26 October 2015 I entered into a Hire Purchase agreement with you for an all in one printer from Errol's Electrics.

I now have a problem with the goods: The printer turns off after five minutes of use and won't switch on again for half an hour. I went back to the shop and they refused to replace it.

I understand that under the above legislation, it is your responsibility to resolve the matter and would therefore ask that this is done within the next 14 days.

Yours faithfully




Afiffah

Sources:
https://www.citizensadvice.org.uk/consumer/template-letters/letters/consumer-template-letters/letter-to-complain-about-faulty-goods-bought-on-hire-purchase/
http://www.writeexpress.com/complaint.htm

INQUIRY LETERS

Inquiry Letter

A document requesting information sent on behalf of an individual or an organisation for their own respective purposes, which can be mutually beneficial to the recipient and the sender.

The term ‘Inquiry’ is same as ‘Enquiry’. The former is more commonly used in U.S. and the latter one is more common in U.K. There are some other terms which represent the letters; these are Letter of Intent, Letter of Interest, Query letter, Prospecting Letter, Pre-proposal Letter and Concept Paper. The term ‘Cover Letter’, ‘Business Letter’, ‘Request Letter’ and ‘Sales Letter’ is also applied to an inquiry letter especially when the objective is same as that of letter for inquiry.

A letter of inquiry serves to facilitate business operations and satisfaction of the sender. Inquiry letters remove any misunderstanding and are time savers, especially when two parties want to reach an understanding. The communication towards this effect resolves the issue without any delay. With relation to it being a ‘Pre-proposal letter’, the inquiry letter is also termed as a ‘Condensed Version of a Proposal’. It is the outcome of the purpose of the letter which highlights the points of a proposal instead of a full-fledged proposal.

On an individual’s basis, these letters are sent to companies that are willing to hire but haven't advertised job openings. It can also be a letter addressed to editor in-charge of a publication proposing certain literary work. It can be a letter from a student who is vying for a seat in a college or a business that provides an internship. So, the objective of an enquiry letter is same but its projections and audiences are different. Same goes for its method of delivery, it can be sent via paper mail or electronic mail.  

PT. Davengine, Tbk
Jl. Padjajaran No. 999 Bogor
Phone. (0251) 66

778899; Fax. (0251) 66677788

October 16, 2009

PT. American Muscle
Jln. Gatot Subroto Jakarta Pusat
Indonesia

Dear Sir,

Mr.Tibo , the chief of PT. American Muscle, car dealer inform us that you are providing types of american car like Range Rover and Chevrolet Camaro.

We are an dealer distributor and believe there is a promising marketing our area for deciberately priced goods of this kinds.

Please let us have details of your types of car we have request and pricelist and term of payment.

Please give us catalogue and sample of your product ,including color, types,price list and the lates of catalogue. your terms of payment and discount allowed on purchases of quantities of not less than 5 of unit Mustang cars .

Your prompt reply would be appreciated.

Yours faithfully,
PT. Davengine, Tbk

David Nathanael
Marketing Manager

Daftar Pustaka

https://targetstudy.com/letters/inquiry-letter/ 

NAMA       : AFIFFAH

KELAS      : 3EB10

NPM          : 20214398

SEJARAH DAN PERKEMBANGAN TRAVELOKA

SEJARAH DAN PERKEMBANGAN TRAVELOKA

Berkecimpung di dunia bisnis yang bernafaskan cashless society memang menjanjikan potensi crowded besar. Hal inilah yang telah lama dibidik oleh Ferry Unardi, seorangyoung entrepreneur jebolan Purdue University, yang juga sempat menjajal atmosfer kerja di Microsoft. Melalui Traveloka, sebuah penyedia layanan tiket pesawat online, Ferry pelan – pelan membangun sistem e-commerce perusahaannya, dengan berbekal pengetahuan serta pengalamannya selama mendulang ilmu di Amerika. Bagaimana sepak terjang Ferry mengibarkan bendera Traveloka mulai dari titik nol sampai beromset miliaran rupiah per bulan.

Background Ferry Unardi

Ferry Unardi lahir di Padang 16 January 1988. Setelah lulus SMA beliau melanjutkan kuliah ke Amerika tepatnya di Purdue University. Beliau mengambil program Computer Science and Engineering dan lulus pada tahun 2008.

Setelah lulus beliau sempat bekerja di perusahaan Microsoft di kota Seattle,di mana saat itu beliau bekerja sebagai Software Engineer kurang lebih selama 3 tahun. Setelah itu beliau melanjutkan jenjang master (MBA) di Harvard Business School selama 1 semester.

Awal Mula Ferry Unardi tertarik di dunia e-commerce.

Ferry Unardi sempat memperhatikan perkembangan dunia Internet di Indonesia dan perubahannya cukup cepat. Tiba – tiba terbesit sebuah naluri di mana beliau tertantang untuk mencoba terjun di dunia ini. Kemudian beliau ajak temannya, orang Indonesia juga yang kebetulan pernah satu kantor di Microsoft, yakni Derianto Kusuma dan Albert untuk menggarap bisnis ini, yang kemudian kami namakan Traveloka.

Karena emang background kami mirip jadi kami sering discuss soal ini. Kemudian setelah beberapa lama dilaunch,  dapat menghire  beberapa rekan kerja lagi. Awalnya pada saat itu hanya sekitar 20 – 30 orang saja, namun seiring dengan berkembangnya traffic hingga saat ini traveloka telah mempekerjakan sekitar 100 orang, termasuk itu marketing, IT, finance, human resource, dl.

Alasan Ferry Unardi memilih di bidang agency tiket pesawat.

Jadi,selama 8 tahun di Amerika, terbang dari Amerika ke Indonesia itu sudah jadi bagian dari aktivitas Ferry. Ya karena kan beliau juga mesti mengunjungi tanah air di kala libur kuliah. Selain itu, beliau tidak menetap di Amerika. Oleh karena itu, beliau sering bersinggungan dengan urusan tiket pesawat.

Sejak saat itu beliau sering mengalami kesulitan dalam mencari tiket pesawat yang sesuai dengan keinginannya. Dan yang kedua beliau juga sering mengalami putus informasi,entah itu website nya tiba tiba error atau karna hal yang lainnya.

Sejak saat itu beliau melihat ada sebuah peluang emas jika beliau bisa mengolah sistem menjadi lebih baik. Yang artinya beliau harus menguatkan segi website nya mulai dari maintenance,layout dan fitur-fitur lainnya. Ditambah dengan menguatkan dari segi layanannya dengan cara buka customer officer selama 24 jam.

Proses Terbentuknya Traveloka

Pada saat itu Ferry dan kedua rekannya mulai sepakat untuk menggarap bisnis ini pada Maret 2012. Tetapi, launching secara resminya bulan oktober 2012. Bisa dibilang selama 6 bulan Ferry dan kedua rekannya baru menyiapkan core businessnya.

Kebetulan, karena background Ferry dan kedua rekannya engineer, sehingga sangat cocok untuk mengembangkan sistemnya, mulai dari analisis e-commercenya, sistem enterprisenya, coding dan sebagainya. Dengan secara keseluruhan Ferry dan kedua rekannya benar – benar mengadalkan skill, tidak ada investor / perusahaan yang pada saat itu bantu. Mereka membuat programnya dari scratch, dan setelah 6 bulan baru mereka buka (public beta).

Mekanisme pembelian tiket di Traveloka dengan menggunakan e-payment.

Untuk mekanisme pembayarannya seperti pada umumnya, beliau sajikan fitur booking online lengkap dengan prosedur serta petunjuk buat para calon pembeli. Mulai dari persetujuan, entry data, serta validasi pembayaran, semua lengkap  disajikan dalam website tersebut. Hanya saja dalam pembayaran Traveloka berikan limit kepada para calon pembeli yang sudah menentukan pilihannya, untuk segera transfer dalam kurun waktu tertentu. Dan Traveloka sudah memastikan jika pembayaran menggunakan e-payment itu sangat aman dan efisien.

Tantangan menggunakan e-payment

Tantangannya sendiri terletak pada perubahan harga tiket pesawat yang terjadi antara satu hari ke hari yang lain. Artinya hari ini beli harganya sekian. Besok bisa jadi lebih mahal atau lebih murah. Oleh karena itu, dalam sistem Traveloka setiap pengunjung yang sudah setuju dengan tiket yang akan mereka beli. Traveloka berikan waktu untuk transaksi. Setelah proses transfer selesai, tim CSO Traveloka akan memverifikasibeberapa data mereka, seperti nama, tgl lahir, alamat, dan kode validasi, untuk kemudian pihak Traveloka lanjutkan transaksi ke maskapainya. Maksimal pembayaran dilakukan 30 menit setelah pengunjung sudah setuju dengan harga dan ketentuan yang berlaku karena jika lebih dari waktu yang ditentukan khawatir harga tiket sudah berubah.

Persentase Pengunjung Yang Jadi Transaksi.

Untuk Persentasenya 2 – 5% per hari. Untuk saat ini Traveloka sudah memiliki rata – rata pengunjung berada di kisaran 20 ribuan per hari. Itu bisa dicek di alexa.com.

Profit dan Data Spesifik Traveloka

Untuk saat ini data spesifik dari Traveloka tidak bisa di share. Tetapi,untuk profit, maskapai share profit ke Traveloka sebesar 5% dan itu sudah pasti.

Awal Mula menjalin kerjasama dengan Maskapai Lokal.

 Awal launching, sama sekali tidak ada maskapai yang bekerja sama dengan Traveloka. Traveloka hanya menjual seperti tangan ke dua saja atau reseller, tanpa ada komisi yang pihak maskapai berikan. Namun seiring dengan kemajuan traffic website Traveloka, maskapai – maskapai tersebut mulai melirik, kemudian akhirnya mereka bekerja sama dengan Traveloka, di mana setiap transaksi kita diberikan share profit sebesar 5%. Tentu saja,maskapai-maskapai tersebut dapat crowd nya.

Mekanisme Pemasaran Traveloka

Saat ini pemasaran Traveloka sudah ada di website,twitter,dapat download aplikasi traveloka di playstore atau app store dan sudah masuk iklan di televisi juga.

Perkembangan Traveloka Saat Ini.

Situs ini sudah diakses oleh lebih dari 150.000 kunjungan dan berhasil menjual puluhan ribu tiket setiap harinya. Traveloka berhasil unggul dan menjadi situs booking pesawat nomor satu di Indonesia dengan berbagai tawaran yang menarik. Diantaranya adalah memberikan pilihan harga tanpa membebankan biaya transasksi kepada konsumen, pelayanan 24 jam melalui email, telepon dan media sosial dan metode pembayaran yang beragam sehingga memudahkan customer. Fokus dari Traveloka saat ini adalah mempertahankan dan membesarkan bisnis agen perjalanan dengan membuat desain web semenarik mungkin sehingga lebih mudah dipahami oleh konsumen.

Daftar Pustaka:

swa.co.id/swa/headline/ferry-unardi-mengibarkan-traveloka-dari-titik-nol

https://saddamgozali.wordpress.com/2016/03/01/sejarah-traveloka/

https://id.wikipedia.org/wiki/Traveloka

NAMA        : AFIFFAH

KELAS       : 3EB10

NPM           : 20214398

Part of Business Letter and The Style Of Business Letter

Parts of a Business Letter

A business letter is a formal letter with six parts:

The Heading
The heading contains the return address with the date on the last line. Sometimes it is necessary to include a line before the date with a phone number, fax number, or e-mail address. Often there is a line skipped between the address and the date. It is not necessary to type a return address if you are using stationery with the return address already imprinted, but you should always use a date.  Make sure the heading is on the left margin.
Example:

Ms. Jane Doe
543 Washington St
Marquette, MI 49855
Tel:
Fax:
Email:
June 28, 2011 

Recipient’s Address
This is the address you are sending your letter to. Be sure to make it as complete as possible so it gets to its destination. Always include title names (such as Dr.) if you know them. This is, like the other address, on the left margin. If a standard 8 ½” x 11” paper is folded in thirds to fit in a standard 9” business envelope, the inside address should appear through the window in the envelope (if there is one). Be sure to skip a line after the heading and before the recipient’s address, then skip another line after the inside address before the greeting. For an example, see the end of this sheet for a sample letter. 

The Salutation
The salutation (or greeting) in a business letter is always formal. It often begins with “Dear {Person’s name}.” Once again, be sure to include the person’s title if you know it (such as Ms., Mrs., Mr., or Dr).  If you’re unsure about the person’s title then just use their first name. For example, you would use only the person’s first name if the person you are writing to is “Jordan” and you’re not sure if he or she is male or female.
The salutation always ends with a colon.

The Body
The body is the meat of your letter. For block and modified block letter formats, single space and left justify each paragraph. Be sure to leave a blank line between each paragraph, however, no matter the format. Be sure to also skip a line between the salutation and the body, as well as the body and the close.
                
The Complimentary Close
The complimentary close is a short and polite remark that ends your letter. The close begins at the same justification as your date and one line after the last body paragraph. Capitalize the first word of your closing (Thank you) and leave four lines for a signature between the close and the sender’s name. A comma should follow the closing.

The Signature Line
Skip at least four lines after the close for your signature, and then type out the name to be signed. This often includes a middle initial, although it is not required. Women may put their title before had to show how they wish to be addressed (Ms., Mrs., Miss).
The signature should be in blue or black ink.

Enclosures
If you have any enclosed documents, such as a resume, you can indicate this by typing “Enclosures” one line below the listing. You also may include the name of each document.

https://www.nmu.edu/writingcenter/parts-business-letter

Business Letter Styles

Format and Font
Many organizations have their own style for writing a business letter, but here  are some common examples.

Block
The most common layout for a business letter is called a block format. In this format, the entire letter is justified to the left and single spaced except for a double space between paragraphs.

Modified Block
Modified block is another popular type of business letter. The body of the letter and the sender’s and recipient’s addresses are left justified and single spaced. However, in this format, the date and closing are tabbed to the center point.

Semi-Block
The least used style is called a semi-block. In it each paragraph is indented instead of left justified.

Font
The standard font for business letters is Times New Roman, size 12. However, fonts that are clear to read such as Arial may be used.

Sample Letter
{NOTE: your name goes only at the bottom}
Your Return Address (no abbreviations for Street, Avenue, etc.)
Your City, YO [your two letter state abbreviation] zip
Date (write out either like June 4, 2004 or 4 June 2004)
First and Last Name of the Person to whom you are writing
Address
City, ST zip
Dear Mr./Ms. Whomever:
In the first paragraph, introduce what you are writing about and what you want from them.
In the subsequent paragraphs, explain the nature of your problem and what they can do for you. Be non-combative and straight to the point.
In the last paragraph, be sure to thank him/her for his/her time and efforts on your behalf. Also, let them know that you will contact them or that they can contact you with any questions.
Sincerely yours,
{four spaces so that your signature may appear here}
Jane Doe
A business letter is not restricted to one page; the letter should be as long as it needs to be.

The following pictures show what a one-page business letter should look like. There are three accepted styles. The horizontal lines represent lines of type. Click your mouse pointer on any part of the picture for a description and example of that part. 

 

http://englishplus.com/grammar/00000150.htm

NAMA   : AFIFFAH      

KELAS  : 3EB10

NPM      : 20214398